司酵佚喘利奕担蝕薩

| Homepage | Medical Health | Medical Devices | Medical Insurance | Medical Cosmetology | Medical Care | Medical Services | Medical Consulting | Medical Expenses | Medical Cosmetics |
Your present location: Medical Health Network >> Medical Services >> Text User login New User Registration
How the home appliance industry develops in villages and towns ★★★ [Font: Little Big ]
How the home appliance industry develops electric heat tracing design schemes for self-priming centrifugal oil pumps in towns
Author: Anonymous medical services: Site author Hits: Updated: 2019-12-24

The most successful and most mature and most mature home appliance industry in China has accelerated the process of industry integration and concentration in the past two years. Is the file Na Zhanxi poor? Serve the staff in some way? Seal T 黾 Hiss? ≈? Greek? Leak? Na witty. Take the category of washing machine as an example. The share is concentrated in Haier and Midea (Midland, Rongshida, Little Swan). In 2007, more than 40 large and small brands withdrew from the market and more than 60% of the market. Small and medium-sized brands are about to transform or withdraw from the market. The further concentration of the industry means that the market space is getting smaller and smaller, and the scale is superior; including the departmental three-tier market) The primary and secondary markets (including the enclosure, enclosure, and primary and secondary markets are more than 70%). Of the retail sales of large-scale chain monopolies, such as Gome and Suning, have completed the horse racing, and the monopoly squeezed by the large chain, the situation is more and more urgent for most companies. For this reason, find new storage space and Market increase points China's home appliance manufacturers urgently need to look for. Home appliance manufacturers provide an opportunity, a huge market opportunity presents the spring breeze accompanied by the country's rich peasant policy, and the 2008 home appliance down town policy is numerous, and the market opportunity is unlimited. The largest increase in electricity sales in the electricity industry must be a hometown. Such a machine before the meeting, the war will soon begin. Electricity market competition. So, what are the main points of the electricity marketing project for each manufacturer? Let us interpret the strange operation propositions of the township market all the way. So how can we win the cake of the township? Market? Township City. This is a brand new market situation. Second, the operation problem of the township market. The market is a brand new operation situation. Compared with the urban market, the township, the series of operation problems are all visible to one. The setting difference is too large. Take Henan Province as an example. 1. The market is separated, the number of towns is chaotic, and the degree of wealth is rich. There are 110 counties and 190 in the province with 7 towns and more than 60 million rural residents. Set up equipment capital to ensure positive It is difficult to be ineffective in a market setting where the input and output are separated as such. Prefectures such as Zhejiang and Wenzhou are in Qingdao, Shandong, Yangtze, Jiangsu, and have a huge and vibrant township economy. There are professional home appliance stores in almost every township; Changde, Hunan, and Chenzhou, Hunan, etc. In Xuzhou, Jiangsu, Fuyang, Anhui, stores with complete counters and operating products are difficult to see in the towns. Started with zero township home appliances. To say that it is possible, the times are different and the township market layer in China is quite different. In the same setting, the same marketing strategy within the domain is difficult to be in a large area. The operation plan is clearly formulated and handled on site. It ’s hard to get over the big city and form a market. It ’s hard to get over the big one or two city markets 2. The lack of strong media, brand spread, and confession ”and other powerful media are being used by the masses. And the "aircraft cannon" with sufficient influence, but it is difficult to find a cover in the township market. The lack of media that can quickly promote new products, spread value, and establish brand disadvantages makes it difficult for manufacturers to look like those in the primary and secondary markets. The huge cost challenge (the distribution cost of a brand in a township under the jurisdiction of a county in Qingdao is as high as 2 points) 3. The logistics and distribution system challenges Another problem for the huge operation of the township market is the logistics and distribution system. Domain separation, consumption The sporadic third-party logistics system is relatively poor and mature due to the relatively large market distribution costs of the township market. For this reason, it is difficult for factories and distribution to complete the logistics of the township market alone. Regarding those towns and towns that are relatively wealthy and home appliance retail has started, the township distribution customers have difficulty controlling here. We are second to none. Relying on natural market demand and opportunities, the home appliance distribution customers in the township market are growing up. Local farmers are basically local farmers, and their performance is achieved through natural sales. More market industries are used in the industry. , Knowing the old and operating, thinking about the grim little rich is safe, short-term benefits attach importance to reality. The market is highly valued. Following the towns and cities, it has become a "xiangxiang" and has become a distribution customer in the township market. People will rob you instead of robbing others. County X is an example. Qingdao X, a township has 23 or two jurisdictions. Each of the above home appliance stores has at most towns and villages, and it is bound to be seized by Haier and Hisense. For this reason, good customer capital is an urgent task for each manufacturer. How can the township market occupy and seize as soon as possible? Most of the miscellaneous brands and pretending to be brand-name home appliances are mostly concentrated in the township market. 5. Consumers have a single consumer demand and brand awareness is thin in China. Appliances as an example, kitchens, brand products occupy more than 50% of the market share in the township market through lower prices, such as "Red Sun, Chuang Erte, Xin Qi, good wife" and other miscellaneous. It is the problem that the township consumers' demand for products reflects the selling of single miscellaneous brand products, which are often only concerned about low prices. The market is in the township, and the best seller is the brand. From the point of view of squeezing miscellaneous cards, you will only need to put a low price on the effect of squeezing the cards, and you need to establish a name card to compete for the disadvantages. The lack of capital is because of the media, the disadvantages of building and promoting its own brand are difficult to construct in the township market. This secondary market has weak cooperation incentives and increase 6. The marketing model lacks the visual template to accompany, and it has been concerned about the township market early. Procter & Gamble's "Rejoice to the Countryside" failure cases are common, but similar to Konka's "Thousands of Villages and Ten Thousand Stores Project", the visual success of marketing templates for township markets is constantly lacking. The reason is summarized, the infinite opportunities of the township market can be said that the vast number of manufacturers see that the obvious lack of deep understanding of marketing characteristics, but the marketing situation of the township market is not found no way to invalidate how to operate more effectively. How about it? The author refined objective suggestions based on the dozens of provinces and hundreds of towns and villages I visited. So how can we open up the dilemma and how to operate the township market ineffectively? The author provides some ideas that can be created for the township marketing workers at all levels. , Sincerely wish it the stone of the mountain! The foreseeable trend is that "the township market has unlimited potential and will soon become another main force for stimulating consumption." III. How to operate the township market ineffectively 1. Accurately understand the current situation and trends of the township market. The consumer market is in its infancy, but the current state of the township market, "grain production" is still an unlimited large-scale township market. For this reason, we need to know the township accurately at the stage of the town's market growth. Excessive reliance must be avoided to avoid this. Planning and output require accurate input. As far as the factory is concerned, it is more inefficient to open up the two coherent problems of distribution customers and consumers. At this stage, the operation proposition of the township market is more like a rival rival. In terms of household rules, the distribution of customers is unlimited. Because of townships and cities, customers often distribute home appliances in two or three towns. Yu Cheng is durable (operational categories are gradually added and most of the distribution customers are at their disposal, not completely fixed). Cooperating manufacturers Yet. For this reason, at the current stage of enclosing and controlling excellent distribution customer capital, the focus of township marketing is horse racing. In terms of consumption, the big picture is about to take off because of the entire township market and concern for quality, and the concept of the brand has not yet been clearly understood. Consumers' current consumption needs are more relevant to product prices at this moment. For this reason, the current point of operation of the township market in terms of product layout assumptions and proper brand dissemination methods should focus on production. At present, the township market is in the incubation period 2. Establish an invalid channel model, and complete the cooperation consensus and distribution customers. At this stage, the focus of manufacturers' cooperation is to cultivate distribution customers; the number of distribution customers with limited, complicated, and too separated townships is often large. Enough spirit to carry out invalidation makes it difficult for the sales staff of the factory itself; the channel model ", and at the same time try to profit to the township distribution customers and the invalid channel management method is to establish a" 1 + N, close cooperation relationship and then form a tight. "1 + N channel" model, with counties as the unit, and dealers as a "1", each county set up a focal point; set up at most one distribution customer to set up each township under its jurisdiction, "N" as, "the channel is flat The realization of "1 + N", the processing of customers and the efficiency of guidance to enrich the development of vendors for the township, the platform's agility to explain county-level operations. In the "1 + N" mode, the sales staff of the factory is transformed into a focus dealer, and the maintenance function of the order assumes the market at the same time; functions such as extension and maintenance, promotion, and abstract management of township stores are responsible for logistics distribution. Operational functions such as brand support, market development, and promotion implementation. Township and village distribution customers assume daily sales. 1) Deeply understand the distribution customers 3. Do a good job in handling the distribution customers and sell the customers in the villages and towns. The rationale in the villages and towns market may not be combined with the customers in the primary and secondary markets. In order to understand our distribution customers, we must deeply understand the deeper understanding of cooperation through better communication with customers and deeper understanding. Control the output contribution of each category and brand of the customer's operation , Policy guidance, policy review , Change the customer's operating concept , From the point of view, gradually penetrated , Ineffective manipulation of the power of role models 2) Create value for customers, help customers grow Where do we need to understand our customers? , Understand the growth process of customers' business , Understand the customer's operating philosophy , Understand customers' secondary cooperation rivals , Understand the increasing bottlenecks of customers , Control the scale of customers' sales It can be completed, and after the unremitting cooperation, when the customer and us are creating value for the customer, what we need to do is to grow the customer and assist the customer, category management, assist the customer to do the promotion management, assist the customer to do the promotion management, and assist the customer. Achieving breakthroughs in operating scale 3) Formulating policy guidance and limiting constraints So how can we create value and grow all the way? , Let customers make a loss by operating our products is the first step. , Assist customers to do a good job in store handling. , Assist customers to do a good job, and develop practical sales policies in accordance with the actual market capacity of the township. The peak season is before and after the Spring Festival), the market size is unlimited because the sales cycle of townships is uncertain (in some areas in autumn, the year should be used as the review cycle, so the sales policy should be formulated; the amount should be simple, and the sales policy should be indirect at the same time. The current environment is more motivating; signing an exclusive peace talks as far as possible while formulating the sales policy, and deducting the cash back XX yuan related deduction is like "discovering a sales cooperation brand. Then," barriers are established. As mentioned earlier: 4. At the current stage of the township market 4. Ineffective product planning (service), focusing on price and quality functions, consumers are more concerned about products, product planning that meets demand (including after-sales service planning) Therefore, in the township market, manufacturers need to make a practical and appropriate product combination strategy of "machines and fighters" to do a good job in the planning of "profit machine, abstract machine, scale, machine, campaign machine, and abstract machine." Realize the suppression of miscellaneous brands through the campaign machine, achieve the scale of sales through the scale machine, upgrade the brand abstraction through the abstract machine. Township office card manufacturing at the same time, more From the products, prices and after-sale services, we know that the cooperation of terminal stores in the township market is so high that the strategy of the operation of the township market comes up. Therefore, home appliance manufacturers need to raise the after-sales service and sell customers' functions to fully explain the township points. Handling 5. Doing a good job, Dahua grabs the store space of the township terminal. The goal of township store management is to support the end through abstraction and promote the abstraction of the brand. At first, consumption is promoted. The black and white determines the quality of the store abstraction. The choice of booth location in the terminal store can attract consumers to determine whether we can. Our store representation ultimately determines me. Good booth management must therefore be done. The first step is to make it. This is a store worker. At the stand, either close to the best-selling categories and brands, or seize the passage of the store with the largest customer flow 2) The booth management needs to be done: , Control the rectification plans of the store stores in various towns and towns , Communicate in a timely manner to grab good positions , Good, standardized The lively booth management is to ensure the management of the booth. I. Controlled exhibition booths are damaged. Clean exhibition booths are properly arranged. 3) Product display. Standardization and liveliness of exhibition booth requirements. We must do the following four departments: , Link the booth logo and abstract management. The main content product display management is selling, which can better show the product abstraction through the suitable product production line, and better drive consumers to purchase high-end products at the same time through wave product display. Rules , Convenient standards for consumer experience , Convenient display standards , Assimilation standards (comparable with attractive rivals) 4) The terminal's lively criteria for handling product display are as follows: , The criteria for controlling product display (high to low) (From low price to high price, from series to series) , Attract consumers to care about the original, whether it can be fresh, lively, attractive, and clearly express the brand's abstract stores lively. The secondary refers to the manufacturers' abstractions in the stores. Packaging is handled. A few points: , To fully occupy the store space to make the terminal lively requires that we must do it. Posters, roll-ups, price tags, function cards, and explosive stickers cannot be less than one. , The convex theme squeezes cooperation with rival store packaging. Space, banners, walls, inkjet, stair stickers, and appropriate packaging 5) Terminal materials handling must not be messy • Enter in the right place, and the capital terminal materials that work with the sales promotion of the store are lively or cannot be obtained Full use of terminal materials is often overlooked. Expect the best results of the materials. • Promote the customer ’s material capital. • Estimate the budget in advance. Therefore, we need to do a good job of the material management: • Ensure the reasonable manipulation of the materials. Invalid promotion is promoted, and the promotion model must be tailored to the promotion of the township market. Forehead, there are the following types: , Wall confession is the most ineffective promotion party in the township market, the cooperation of brushing the wall ", The market promotion and sales can be said that the current township market promotion cooperation is" Banners, put on arches, tents for on-site sales. Through "promotion" personnel and distribution customers at the bazaar on-site dealers, , landmark building banners at the same time for brand dissemination, voluntary buildings hanging banners , promotional single page township , Towns, villages, authorities, and markets nearby, can illuminate a huge promotional simple single page in townships and towns, a large-scale promotion is performed in a certain county in Qingdao, all villages, every household in the jurisdiction The current 3 days to distribute 10,000 single pages to the town, the performance is obvious. Capture the holiday day, popularity and sales industry, the heart of the township market channel model requires manufacturers to fully demonstrate the market focus of regional focus dealers manufacturing simple and easy Holiday and business marketing 7. The marketing organization supports the "1 + N model" as the core, and the work of the two market handling lines should effectively do "business" and "push." Must follow the "business" and "promotion" two lines to set up the equipment to respond to the focus of the dealer's marketing organization support must. The regular sales and delivery and market transactions are carried out through "business" teams, and the township promotion and brand support are carried out through "promotion" teams.

Medical service entry: admin Editor: admin
  • Previous Medical service:

  • Next medical service: No more
  • [ Leave a comment ] [ Favorite ] [ Tell a friend ] [ Print this article ] [ Close window ]
    Latest Hot Latest Recommended Related Medical Services
    Can the appliance repair industry still have a future ...
    What are the ten most promising industries? ...
    What industries will be more promising in the future ...
    What are the ten most promising industries? ...
    2019-2024 China's small household appliances plastic ...
    China's small kitchen appliances market in 2018-2024 ...
    Development Prospects of the Small Appliance Industry ...
    The small home appliance industry is developing rapidly ...
    2019-2025 China's Western-style small home appliance market ...
    Netizen comment: (Only the latest 10 are displayed. The content of the comment only represents the opinions of netizens, and has nothing to do with this stand!)